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What are your marketing options

Many entrepreneurs want to do everything themselves. And who can blame them? Their necks are on the line if something isn’t done right. But a good entrepreneur knows her strengths and weaknesses. A good entrepreneur knows when to delegate and what to delegate.

If you are trying to start a business and you don’t have time to create your own marketing materials, or you don’t know the first thing about how to go about creating marketing materials, you should consider outsourcing.

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Step 1: Identify Your Objectives for the Podcast

• What should the podcast accomplish for your business/organization? What is the call to action for this podcast? What are you trying to persuade your podcast audience to believe or do?

• Are you informing or entertaining your audience? Or (recommended) both?

• How will the podcast benefit your business/organization? Is the investment of time and money practical?

Step 2: Describe Our Target Audience

• Who is your target audience? Describe their age(s), gender(s), occupation, location, buying behavior, preferences & podcast experience level?

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Businesses can often feel that getting press coverage is out of their reach unless they have big budgets – this is not the case. It does time and effort but it is really about knowing what journalists want and the best way to present what you have to offer. Here are some handy tips to help you on your way.

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If you can get a good idea of what journalists are looking for in news stories and ideas that are sent to them then you can tailor your material so that it has greater impact. One way to do that is to tune into their thinking. There are many things issues they will think about in relation to a news story, or an idea for a story, but here are some for consideration to get you started.

Questions Journalists Ask

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The press and media love an expert. It provides them with a valued opinion on a story and also helps them to move the story on. Making yourself an expert in the eyes of the press and media is hugely valuable. It gives you exposure to many people and used wisely will help to support your business. So, what can you do to make yourself an expert?

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Sometimes PR can get left behind when a business is thinking about marketing activities. It is, however, an essential part of the marketing mix. If you ignore PR as part of your marketing efforts then you are:

• wasting time
• wasting money
• losing out on customers
• missing out on an opportunity to build your brand with third party endorsement
• missing out on making your marketing more effective - both in terms of cost and building awareness.

If you are already doing some marketing the chances are that you have produced ideas and materials that can be applied to PR. If that’s the case then you’ve probably already done a lot of the hard work. It’s an easy step to take it one stage further and maximise your marketing by implementing and PR programme. If you are not familiar with PR then it can seem quite daunting. There are, however, many things you are already doing that give scope for PR activity.

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Public relations companies work closely with their clients to help them create a positive public image, manage public opinion and generate non-paid media and internet-based publicity.

When you hire a public relations company, it’s important to share information with your account services team about your company’s mission, business practices and marketing goals. The team of professionals assigned to work on your account will utilize this information to create a communications plan and strategy that is customized for your business.

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