October 17th, 2008

Get .edu Backlinks

Getting high powered backlinks will push you into the top ten.

Get ranked in the top ten

If you have a web-site or if a portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. That is the only way to get ranked in the top ten search engines. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results.

March 2nd, 2008

Advanced Tips To Get Started With Press Release Writing

Would you like to announce your product launching? Or would you like to let your customers know that your company has recently reached a milestone or has received valuable recognition? Or do you simply want to promote your products and services using the most effective marketing tool in the internet today? Well, you can do all of these and more by writing a press release. Here are the advanced tips to get you started with press release writing:

February 13th, 2008

Journalists - Getting Press Coverage

Businesses can often feel that getting press coverage is out of their reach unless they have big budgets – this is not the case. It does time and effort but it is really about knowing what journalists want and the best way to present what you have to offer. Here are some handy tips to help you on your way.

February 6th, 2008

Why Not Use A Free Website Promotion

Would you take advantage of free website promotion?

Most definitely! These days, your dog website can accumulate massive traffic in a short space of time with the aid of a free website promotion.

What is a free website promotion and how does it work? What will this entail?

1. Enlist your website.

Firstly search for the most popular Internet directories and register your site there. This will be the most effective and the easiest website promotion strategy to use. Always start with this strategy first and the rest will follow.

February 2nd, 2008

Press Releases - The Questions Journalists Ask When They Get Your Press Release

If you can get a good idea of what journalists are looking for in news stories and ideas that are sent to them then you can tailor your material so that it has greater impact. One way to do that is to tune into their thinking. There are many things issues they will think about in relation to a news story, or an idea for a story, but here are some for consideration to get you started.

Questions Journalists Ask

January 29th, 2008

The Media - How To Make Yourself An Expert

The press and media love an expert. It provides them with a valued opinion on a story and also helps them to move the story on. Making yourself an expert in the eyes of the press and media is hugely valuable. It gives you exposure to many people and used wisely will help to support your business. So, what can you do to make yourself an expert?

December 26th, 2007

Pr - Maximising Your Marketing With Pr

Sometimes PR can get left behind when a business is thinking about marketing activities. It is, however, an essential part of the marketing mix. If you ignore PR as part of your marketing efforts then you are:

  • wasting time
  • wasting money
  • losing out on customers
  • missing out on an opportunity to build your brand with third party endorsement
  • missing out on making your marketing more effective - both in terms of cost and building awareness.

If you are already doing some marketing the chances are that you have produced ideas and materials that can be applied to PR. If that’s the case then you’ve probably already done a lot of the hard work. It’s an easy step to take it one stage further and maximise your marketing by implementing and PR programme. If you are not familiar with PR then it can seem quite daunting. There are, however, many things you are already doing that give scope for PR activity.


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