February 23rd, 2008

Planning Your Podcast - Initial Strategic Decisions

Step 1: Identify Your Objectives for the Podcast

• What should the podcast accomplish for your business/organization? What is the call to action for this podcast? What are you trying to persuade your podcast audience to believe or do?

• Are you informing or entertaining your audience? Or (recommended) both?

• How will the podcast benefit your business/organization? Is the investment of time and money practical?

Step 2: Describe Our Target Audience

• Who is your target audience? Describe their age(s), gender(s), occupation, location, buying behavior, preferences & podcast experience level?

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