February 29th, 2008
10 Tips For Marketing Your Book Online
1) ALWAYS have a link to where your book can be purchased in your signature line. Never send an email without it. You can link to a website, your blog, newsletter, etc. as well. Keep the number of lines between two and four - it’s considered good ‘netiquette’ especially when posting to regulated groups or forums.
2) Request to do a chat in every available online spot you can. Offer to send a freebie as a ‘door prize’ but DON’T offer your current release. This could slow sales as prospective chatters might wait to find out if they win one for free. Book thongs, markers (very cheap to mail,) older releases, and other related promotional items work well . You can also offer a critique if the chat is writer-related. Get creative.