December 24th, 2007
Ad & Sales Copy - Telling Is Selling
You’ve got 60 seconds to pitch your company’s most important prospect. Go!
“Well, your industry is increasingly competitive and margins are shrinking, leading many of your competitors to bypass the traditional distribution network for more streamlined channels. That puts you in an unfavorable pricing environment, which is causing you to lose market share at an alarming rate.”
With 30 seconds remaining, your prospect doesn’t look happy. As her stomach acid makes a beeline for her esophagus, her brain cells shift to the mental notes for her resume. She heard the same thing at Monday’s manager’s meeting. And the week before that. And at the national sales meeting. And from fourteen magazine articles.