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Making a home features and details flyer can be a very effective tool in the marketing of your home. Usually these types of flyers can be found in a small case attached to your FOR SALE sign. These flyers help prospective buyers decide whether to investigate your property further or not. This article will help you understand and explain how to put together a piece that will attract prospects. As you read on you’ll have some specific ideas as to what needs to be included for maximum effectiveness and impact.

Usually, when people are out home shopping they tend to drive around a lot looking for homes for sale and collecting flyers and fact sheets about different homes they like. In order to make any further decisions they need some information up front before scheduling an appointment with the seller to view the property. Knowing how many square feet, how many bedrooms and bathrooms are some of the basic questions that must be answered before hand. Providing this information on the flyer will save you and them time and unnecessary appointments.

Your Home for Sale Fact Sheet Should Include Key Information

Obviously the most basic items should be included as items on your home for sale flyer. Keep in mind that not every single feature of your home is a selling point. Just be sure and include the most important items. Below is a list of what I consider the most essential items that should be included.

● The total amount of heated and cooled living space
● How many Bed Rooms & Bathrooms
● Sizes of the Living Room, Dining, and Bed Rooms
● Right at the top of the brochure should be the address. Additionally you may want to include a catchy slogan that gets peoples attention. For example, “Beautiful Waterfront Home” or “Spectacular Enclosed Pool”

● Provide information about nearby schools
● How and when to schedule an appointment to view the property.
● Last but not least some decent photos the show the home for sale. One at a minimum.

Keep it Simple the Cleaner the Better

The bottom line is that this is in no way a complete list of possible items to include, but they are some of the most important. One key item to remember is not to try and include so much information that one of your key selling points gets overlooked. Be sure to keep your flyer, brochure, fact sheet or what ever you want to call it clean and simple.

Finally, whether you choose to include flyers with your For Sale sign or hand them out at open houses and showings be sure to use a gloss type paper. It allows your photos to stand out, and gives your fact sheet a much more polished look and feel. Leaving a great first impression will go a long way in the mind of the potential prospect.

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