How To Get More Visitors To Your Insurance Website
“Build it and they will come.” This does not work on the Internet. There is a growing industry of Internet marketers and search engine optimization specialists to prove it. The simple fact that more people are turning to the web to find local businesses and services makes it more important than ever to have a website and to promote it.
There are several steps to increasing your position in the search engines and grow traffic to your site. A true website promotion plan will include all of the following strategies.
The first step is to understand Meta tags. Meta tags are pieces of code that tell the search engines what your page is about and how you want it to be listed in the search results. The two important Meta tags are title tag and description tag. The title tag provides the information on the very top bar of your browser window. The description tag is a short paragraph that the search engine uses to display in the results. This paragraph should state what kind of insurances you sell and what towns you sell it to.
The next step is to get your website listed on as many places as possible that are related to the insurance industry. This would include the insurance directories – FindLocalInsurance.com ( www.FindLocalInsurance.com ), local realtor’s website that you network with and mortgage broker sites. There are also hundred of web directories the offer a listing of your website. Some of these directories charge a one-time review fee and some charge an annual fee. Keep in mind that one thing that search engines look at when determining ranking is how many links point to your website. Here is a list of the top ten directories: Web Directories
Purchase pay per click / sponsored ads from Google and Yahoo. Google’s program is called AdWords and Yahoo’s program is called Yahoo Search Marketing. The way these programs work is by bidding on keywords. When someone uses Google or Yahoo search the first two or three results are called sponsored results, that’s what you are bidding on. Its vital that you set limits on how much you’re willing to spend each month or each day. If the keywords that you choose are expensive you could see a hefty bill.
Start using your web address on all your business communications. This includes press releases, business cards, newspaper ads, letterhead and other customer communications. Make it a goal to find one new place online everyday to request a link from.
Rich Kahmer is a Internet Marketer with a background in insurance and financial services. He has grown a network of insurance directories that helps people get insurance and insurance agents get customers.
Contact:
Rich Kahmer
Website: RichKahmer.com
(484) 234-5041
PO Box 691
Media PA 19063
Tags: advertising, insurance, insurance advertising, marketing, seo